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Be afraid of GDPR … but not VERY afraid!

April 2018

Erin Francis Long, LLM, Director at Riverwolf Consulting (www.riverwolfconsulting.com) has very kindly given me permission to post this article.

If UK charities had been far better at managing their donors’ exact communications wishes, this situation — which has left development/fundraising officers in fear and trustees paralysed — could well have not happened.  Use your software and stop treating your donors, who are your most precious asset, like ATM machines!

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